We’re here to help you succeed.
North Coast SCORE mentors have a variety of professional experience and skills to share — at no cost — with business owners like you.
SCORE has been mentoring new and existing businesses for over 40 years and has a network of over 13,000 volunteers who donate their time to help entrepreneurs. Our local mentors have a wide range of business knowledge and experience and are ready to help you start and grow your business through free and confidential business advice online and in person.
Meet Our Local Mentors
Richard Adler - Richard has been a member of Score since 2008 and has served in various roles including Workshop Presenter, Marketing Committee Chair, Membership Committee Chair and Chapter Chair. He has considerable entrepreneurial experience, having successfully started two commercial real estate companies as well as having been a franchisee of two National restaurant chains in St Louis, MO, Portland, OR and Los Angeles, CA. He currently mentors in food start-ups and various other area
Bruce Aidells - Chef Aidells left Berkeley’s Poulet Deli in 1983 to start the Aidells Sausage Co. that has become a national brand of gourmet sausages. Twenty years later he left the company to write cookbooks and consult with restaurants and food companies. While at the sausage company he created all the flavors, over-saw the profitability, developed marketing strategies and was instrumental in developing a local brand into a national one. Besides recipe development and marketing he is an expert in developing food and restaurant companies from very humble beginnings. He has a Ph.D. from UC Santa Cruz in Biology.
Larry Arnoff - Larry has over 35 years of consulting experience with small, medium and large businesses. He has a Background in diverse environments including professional services, software, retail, food manufacturers/distributors, start-ups, mid-market organizations, and Fortune 500 companies. Larry also grows grapes in Napa and sells his wine in California and select other states. He is currently the Vice President and Marketing Lead for the Calistoga Wine Growers Association and was the Marketing Chair for the North Coast Chapter of SCORE.
Spencer Bader - After a BA in Economics, an MBA, and MS in Industrial Engineering, Spencer spent 32 years with HP/Agilent, in operations and project management. Later affiliations included partner in a small consulting firm, and Admin/Finance Director for Sonoma County Water Agency. During his 8-year stay, the Water Agency's bond rating increased to AA+. Most recently Spencer has done angel investing and advising to tech startups, SCORE North Coast mentoring, and volunteering for local nonprofits.
Diane Cox - Diane has 30 years’ experience co-founding, growing, and managing a Microchip equipment design & manufacturing company. As CEO of the growing company, she was instrumental in creating systems for various departments including Engineering, Sales (USA and International), Finance, Production, Procurement, Quality Assurance, Customer Service, HR and Admin. Since the company was relatively small, she was directly involved with both strategic and tactical issues gaining a broad range of experience. Diane has a B.S. in Business Administration from San Jose State University.
Bill Eaton - Bill has a BA (Comm) from the University of Strathclyde in Scotland and an MBA from the University of Cape Town (South Africa). His career has been spent in Marketing with a major emphasis on Marketing Research. He held positions with Unilever, Standard Chartered Group, J Walter Thompson and subsidiaries of General Electric and General Foods. He was also a director of New Products Laboratory and Creative Research Systems. Market assessment and development are his specialties.
Irene Flack - Irene has over 20 years experience in commercial and small business lending, including SBA lending. As a result, Irene has expertise in business operations and management, working with lenders, and related issues. In addition to advising established business owners, Irene is a SCORE workshop presenter on setting up a new business, and can provide practical step-by-step guidance for start-ups..Irene has a BA in BusinessAdministration and a JD
Les Goldner - Les hopes to be able to assist you with technical stuff such as project management, start-up issues, and logistics. His background includes several start-ups both for himself and as an officer working for large companies. He is computer literate, has engineering degrees and a lot of product development experience. While not his forte, he does have some knowledge regarding finances, accounting, and marketing. If you have a passion to succeed, you can count on Les to work closely with you to solve your pressing business problems.
Jim Kane - Jim has 47 years of business experience, focusing on facility design engineering, procurement and new product development. He developed the supply chain for a miniature spectrometer, sourced precision optical components, and managed international procurements. He managed all aspects of design and procurement of packaging for optical products. He sourced power distribution equipment. His notable inventions include a temperature compensating support system for a direct reduction process and a string interleaving machine for large glass panels.
Ken Klein - Ken is a highly successful Senior Training Consultant with experience in a variety of industries including consulting, entrepreneurial endeavors, higher education, financial services and information technology. He has a strong interest in and aptitude for technology with ability to quickly adapt and develop expertise in the use of proprietary and industry specific computer software. He has advised and directed small and medium-sized businesses in all phases of management.
Fran Meininger - Fran has over 25 years of experience in nonprofit leadership, from volunteer coordinator to Executive Director, as well as membership on many boards, councils and commissions. Additionally, she worked with numerous clients as owner/consultant of her firm, Results Oriented Consulting, working with SoCo organizations in transition. Under her direction, as E.D. the Boys and Girls Club, Sonoma Valley conducted a $ 3.2 million capital campaign to build a 26,000 sq. ft. facility. She specializes in the areas of resource development, strategic planning, communityrelations and program development.
David Mendelshon - David’s career at B of A progressed from Mktg Mgr of BankAmericard to VP in the Bank’s National Division, responsible for the overall credit and deposit relationships with some of the Bank’s largest corporate clients. He also was VP-Sen. Finance Ofc., Deputy to the Chairman, and a Director of World Airways. David founded TeleCheck Golden Gate, designed to protect retailers from bad checks. Later David became Managing Dir. and Exec.V.P. of BASS Tickets, growing profitability ten-fold before David assisted in negotiating the sale of the company to Advantix in 1997 and he retired to Napa, Ca.
Scott Messer - Scott has over 30 years in business development, human resources and small business management for companies encompassing multi-unit operations, national service companies and tech organizations in the medical field. He served as an adjunct professor for Wilmington College (Ohio) in small business management and food service operations. As a certified mediator, Scott resolved over one hundred EEOC complaints and employee grievances. His has assisted business owners in the areas of management, human resources, performance and retention, as well as compliance.
Chris Nelle - With over 41 yrs. in commercial/corporate banking, Chris was the Senior Vice President & Regional Manager at a large global bank where his clients’ sales ranged from $3M-$1.0Bil. Chris’s years of experience with a wide variety of management transactions is so valuable in mentoring he does with SCORE. He has a BS from UC Berkeley, MBA in Finance from Golden Gate Univ., and Credit/Finance certificate from Stanford Univ.’s School of Business. Chris has experience with agricultural processors and producers, large integrated healthcare, distributors and waste management. Chris is Chair of North Coast Score chapter.
Lynn Reiter - Lynn has over 25 years in high tech marketing and sales with electrooptical companies, and was the VP of Marketing for a firm that grew from 5 employees to over 400 with rapid sales increases that allowed the company to go public. He did due diligence for successful acquisitions and helped them integrate into the company. With nine years of SCORE experience and ten years with small businesses Lynn is experienced in Marketing and Sales, Accounting, Engineering, and General Management. He has MBA and a BSET degrees from University of Toledo.
Chuck Rogers - Chuck has 50+ yrs. in various business development, including high technology, commodities, consumer products and commercial distribution. His efforts have included business startups, creating new products and services, expanding organizations through acquisitions and organic growth. The positions he’s held include Director, New Product Development, VP, Corporate Development, Chief Executive, Managing Partner, International JV and Managing Director, Corporate Finance. Chuck has a BS in Engineering and an MA in Economics. His specialty is building a business with good financial controls.
Jack Ryno - Jack offers SCORE clients his extensive experience in operations, sales, and marketing from the businesses he has owned over the years. He shares lessons learned in California’s early cottage wine industry to the sophisticated corporate structure in today’s marketplace. Jack is a results driven leader helping clients develop and implement strategies that consistently exceed objectives. Jack’s greatest reward is contributing to the success of new and/or growing businesses.
Bill Schoeffler - For the past 20 years Bill Schoeffler has been consulting with business owners to advise, design, build and deliver innovative solutions that drive higher levels of performance – for the business and the business owner. He utilizes a unique combination of knowledge, experience and business know-how in areas including: M&A Consulting, Budgeting, Financial Analysis, Strategic Planning, Analytics, Finance & Accounting, Marketing, Operations, Sales Management, Business Succession Planning and Business Owner & Family Business issues. Bill has a degree in Aerospace Engineering from SUNY Buffalo.
Mike Silvas - Silvas has been a licensed Realtor since 1972 and through the years, served as salesperson, manager, Vice President and ultimately as President and CEO of a large real estate brokerage company. He has lent his expertise to various committees with organized real estate at the local state and national level and he has been actively involved in community organizations both in Southern California and in the North Bay.
Tom Tjerandsen - Tom spent virtually all of his career in food marketing, first in advertising and later on the client side. He was most recently the Managing Director for North America for the Chilean Fresh Fruit Association. He has a BA in Economics from Hobart College and an MBA from San Francisco State. He has taught Marketing and Advertising at both the undergraduate and graduate levels. He has special expertise in developing business plans.
Sandy Tradewell - Sandy has over 35 years experience in project management, office operations/staff supervision, as well as comprehensive event planning. During her 15 yrs. on the Mgmt. Team for a national training program, Sandy focused on budget administration, human resources, and coordination of training conferences. Sandy has a BA in Business Admin/Marketing from Sonoma State University. She enjoys co-mentoring, in areas of budgeting, operations, training, hospitality, and marketing. Sandy is active on the North Coast Score Workshop Committee.
Stephen Wingert - Stephen owns and manages Wingerts Consulting, a small international consulting firm based in Santa Rosa, CA. The firm is a small, family owned business, but has access to over a hundred independent consultants. From 1976 to 1995 he was a US Foreign Service Officer with the Agency for International Development. He is bilingual in English and Spanish, and has an MBA from Stanford University. With SCORE, Steve has assisted clients with application for federal grants, business plan development, and other startup issues.
Jeff Young - Jeff has 30 years’ experience in engineering, construction working for Bechtel Corporation. His responsibilities included business development, managing power plant EPC groups and strategic planning. He subsequently obtained his real estate Brokers license and started his own company. He has volunteered for numerous non-profit organizations and established a 501c3 for emergency preparedness. He has a BS in Engineering from Oregon State University and a MBA from Golden Gate University.